Fremont Campaign Receives Recognition
2 Jul 2013
With an array of stakeholders, including the City of Fremont, the Fremont Arae Chamber of Commerce has led a multi-phase community re-branding initiative.
Beginning with an extensive research project to determine existing opinions of Fremont from residents and non-residents alike, a multi-media campaign was developed to establish a new brand aimed to resonate today and carry the community forward.
"Fremont, Nebraska Pathfinders" gives homage to the past, but also the community’s outlook for the future.
To achieve the message, the Fremont Chamber Branding Task Force, led by Bill Vobejda, created a website (www.pathtofremont.com), print ads, banners, window clings, billboards, radio, long-form video and television advertisements, which have run in Fremont plus surrounding markets including the nearby Omaha metro area.
As a result of the campaign, Fremont businesses have begun integrating the theme and logo into their business materials. Area organizations are using the logo, color and message themes in their website development. Businesses have displayed the window clings and have taken advantage of sponsorship opportunities to embrace the theme.
To continue reading, visit this article at the Fremont Tribune Online.