Think Local campaign gaining traction

A recent nationwide survey indicates that cities with active “self-reliance” campaigns, like the Fremont Chamber’s Think Local initiative, see markedly higher retail sales performance. And, important as that aspect of the campaign may be, other impacts also stand out: more than two thirds of the respondents said that public awareness of the benefits of supporting local businesses increased; the campaign brought in new customers to local businesses and existing customers demonstrated increased loyalty.

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